Encompasses ownership of the four roles detailed below.

Director of Online Marketing and Demand Generation Systems

Owner of all public, online, and demand generation platforms, subcontractors, and agency relationships. Responsible for the performance of public and customer-facing systems.

In this role I was the owner of all public, online, and demand generation platforms, subcontractors, and agency relationships. Responsible for the performance of public and customer-facing systems.

I worked with the executive leadership team to define the marketing vision, needs, budgets, and metrics for its online presence and lead generation. I then built and owned those programs and their performance for the leadership team.

We created completely new online demand-generation platforms and ad programs. These new content platforms, and social advertising programs, achieved new levels of Web visibility and communication speed between prospective buyers and internal resources. What were once same-day responses became only momentary delays for most requests and inquiries.

Ownership areas include:
• Web systems – Platforms, systems, tools, content, and operation
• Social channels, programs, partners, content, contractors, and operation
• Online lead capture systems – define, build, operate, and report
• Online directory programs, activities, content, and budgets
• Social advertising and content-creation contractor management
• Online security and monitoring of vendor contractors
• Product Marketing materials creation, content, systems, and curation
• Content creation for collateral, advertising, social, and website targets
• Advertising program content, contractors, and budgets
• Quality industry organization relationships (ASQ, ISO, NIST, others)

Solutions leveraged: Amazon AWS EC2, Google Ads, LinkedIn Ads, YouTube, Meta Ads, Twitter, Bing Ads, Semrush, GTMetrix, Virtual Brix, Social Magnets, Unbounce, Gartner, ASQ, Canonical-Ubuntu, Apache, MySQL, WordPress, Wordfence, SugarCRM, and others.

DataNet Chief Technologist and Amazon AWS Cloud Solutions Owner

Proposed, defined, designed, built, staffed / outsourced new solutions for the business. I helped team leaders focus on customer-value-creation innovating new cost-effective technology solutions to grow the business or improve agility.

In this role I proposed, defined, designed, built, staffed/outsourced new solutions for the business. I helped team leaders focus on customer value creation by innovating new cost-effective technology solutions to grow the business or improve agility.
 
We created a new hosted solution on AWS that grew from a 'pilot' to more than 75 servers delivering paid subscription services. A new web reference platform radically transformed our security patch, backup, and content iteration frequency by 24 times. Web-driven customer responses and security threat notification times were reduced from same-day to nearly real-time.
 
 I was the top organization resource/owner for these:
 • Amazon AWS:
      •• EC2: Snapshots, Imaging, Volumes, Security Groups, AMIs, Elastic IP, Net Interface, Keys
      •• CloudWatch: Alarms, Events, Dashboard
      •• IAM: Users, Groups, Policies
      •• Support: Tickets with AWS
      •• Database: RDS
 • Security - Windows code signing, transport security, website monitoring, 2FA implementations, ISA
 • Web Platform Tech - BSD, Ubuntu, Bitnami, Apache, SSL, PHP, MySQL, Maria, SSH
 • Content Implementation stacks - Xcart, WordPress, Joomla, Contact 7, (many WP modules)
 • Apple Platforms - iOS, iPadOS, mac OS, watch OS, tvOS, Xcode, Swift
 • Web Infrastructure and Services - Registrars, DNS, SPF, WordFence, Mailgun, Unbounce, MS Office 365, Google Cloud, Google Analytics, Google Ads, Microsoft Advertising, Gartner Markets, LinkedIn, Facebook, Twitter, YouTube, GoDaddy, SSL.com, Plex, cPanel
 
 I was the secondary (backup) owner for these technologies and platforms:
 • Security - Mikrotik routers, local and physical networking infrastructure
 • Windows Servers - Active Directory, SQL Server, Exchange Server, IIS, ISA, VPN
 • Windows Clients - Windows 2000, XP, Vista, 7, 8, 8.1, 10, 11
 • Knowledgebase Stacks - Interspire

 Common areas of work:
 • Development tools, large-scale testing, fulfillment, hosted, and online systems.

WinSPC Strategic Product Manager and Release Manager

Owned product capability iteration and release planning for this manufacturing analysis tool. Coordinated inputs from our cross-functional PM leadership team. Executed bi-weekly team review of new customer, services, and prospect needs against current planned releases and capability commitments. Delivered bi-weekly review of team commitments and delivery status.

I led the product capability and release planning for this manufacturing statistical process control and analysis tool.

My role coordinated inputs from our cross-functional PM leadership team -- Sales (prospects, market alignment), Services (customers, help desk and professional services), Development (capability creation and delivery), and Ownership (risk, resources, and profitability) -- into a single negotiated plan to iterate our capability for the greatest market impact with the resources and risks we are willing to undertake.

This includes a bi-weekly team review of new customer, services, and prospect needs against current planned releases and capability commitments and bi-weekly review of team commitments and delivery status. And for each release, deep dives by the team to define the backlog of maintenance, features, and capability for Development to define and estimate for negotiation.

Additional cycles evaluate the impact of change -- to determine feature interaction impacts, to assess the risks of adoption or upgrade, to understand if this approach addresses the stated requirements, or conflicts with market objectives and assumed persona paradigms.

This group effort results in the WinSPC major release plan.

Formerly this role also included the definition of product delivery processes, as well as the ownership of the overarching quality assurance program, customer and partner paid development work, internal maintenance, internal feature, and internal market driven development and testing processes.

Those functions now report to other members of the Product Management team, whenever those processes are funded.

Leadership Transition and Executive Systems Owner

Led the refresh of the five-year product strategy and business plans for the software solutions group for its new leader. Created the models for monthly, quarterly, and annual performance monitoring for each revenue stream and profit goal. These models were used extensively for executive guidance over the next ten years.

Led the leadership transition process after an ownership change.

Led the refresh of the five-year product strategy and business plans for the quality solutions group with its new leader. Created the models for monthly, quarterly, and annual performance monitoring for each revenue stream and profit goal.

Supported the needs of the owners and leadership team to complete the business transition with the least disruption and greatest clarity I could achieve.

Acted as the guiding voice for key operations initiatives and product management activities to keep the team aligned with the stated mission and goals.

Transitioned from business unit leader to consultant from this point forward.